SAP Customer Relationship Management (CRM)
Course Duration:50h
Course level:Beginner
What Will I Learn?
- Understand the core architecture and components of SAP S/4HANA CRM.
- Learn to manage customer master data, sales, and service operations.
- Execute end-to-end lead-to-cash and service management processes.
- Execute end-to-end lead-to-cash and service management processes.
- Integrate SAP CRM with SD, MM, and FI modules for seamless workflows.
- Analyze customer insights, KPIs, and performance reports using SAP Analytics.
About Course
The SAP S/4HANA Customer Relationship Management (CRM) course equips learners with a solid understanding of managing customer relationships through SAP’s integrated CRM system.
This course focuses on helping businesses enhance customer engagement, sales performance, and after-sales service efficiency using SAP’s latest CRM tools. Participants will explore lead management, campaign management, service request handling, and customer analytics within the S/4HANA environment.
With practical exercises and real-world simulations, learners will master the configuration, implementation, and management of CRM functionalities that drive business growth and customer satisfaction.
Course Objectives
Master SAP S/4HANA CRM Framework
Understand the structure, components, and data flow of SAP CRM in S/4HANA.
Manage Customer Master Data and Accounts
Learn how to create and maintain customer data for B2B and B2C environments.
Execute Complete Lead-to-Cash Processes
Handle leads, opportunities, quotations, orders, and billing processes effectively.
Configure Marketing and Campaign Management
Design and manage marketing campaigns, target groups, and customer segmentation.
Streamline Service and Support Operations
Manage service contracts, complaints, warranties, and service orders efficiently.
Integrate CRM with SD, MM, and FI Modules
Enable smooth process flow across logistics, finance, and materials management.
Course Curriculum
Eligibility
- Suitable for sales, marketing, and customer service professionals.
- Ideal for SAP consultants, CRM analysts, or ERP project managers.
- No prior SAP experience required; business process understanding is helpful.
Material Includes
- In-depth training materials and configuration notes.
- Real-world CRM business scenarios.
- Recorded sessions and practical exercises.
- Lifetime access to course updates and documentation.
Career Opportunities
- SAP CRM Functional Consultant
- CRM Business Analyst
- SAP Sales & Service Process Consultant
- Customer Data Management Specialist
- CRM Project Coordinator
Average Salary: ₹6–16 LPA depending on expertise and experience.
Certification
Upon successful completion, you will earn the Gitakshmi Labs SAP S/4HANA Customer Relationship Management (CRM) Certification, validating your expertise in CRM configuration, integration, and customer engagement management.
Tags
₹200
₹600 Discount 83% off
Benefits Obtained :
- Webinar Link
- Training Evaluation Test
- Completion Certification
