Digital Marketing
Course Duration:50 Hours
What You Will Learn & Objectives
- Understand core Digital Marketing concepts including SEO, SEM, SMM, and Content Strategy.
- Master On-Page & Off-Page SEO to improve website ranking and visibility.
- Run high-performing Google Ads campaigns (Search, Display, Video).
- Create effective social media campaigns for Facebook, Instagram, LinkedIn, YouTube, and Twitter.
- Learn Content Creation & Copywriting for blogs, ads, and landing pages.
- Build WordPress websites and optimize site performance for marketing.
- Use Analytics tools (Google Analytics, Search Console, Meta Insights) to measure performance.
- Email Marketing automation with tools like Mailchimp, HubSpot, and SendGrid.
- Learn marketing automation workflows to increase leads and conversions.
- Create professional marketing reports and client-ready performance dashboards.
About Course
This Digital Marketing course provides a complete understanding of how to build, run, and optimize online marketing campaigns.
Students learn SEO, Google Ads, Social Media Marketing, Web Analytics, WordPress, and Content Strategy, along with real-time tools used by top marketing agencies.
Whether you’re a beginner, a student, or a working professional, this course prepares you to become a job-ready Digital Marketer, capable of handling client projects, marketing campaigns, and brand growth strategies.
You’ll also work on live campaigns, assignments, industry tools, and portfolio projects for a real agency-level experience.
Course Curriculum
Digital Marketing Foundations (The Core Layer)
Introduction to Digital Marketing: Channels, platforms, and marketing funnel.
Understanding Consumer Behavior: Target audience, buyer personas.
Marketing Strategy & Planning: Setting goals, KPIs, budgeting.
Search Engine Optimization (SEO)
Google Ads (Search Engine Marketing)
Social Media Marketing (SMM)
Content Marketing & Copywriting
WordPress Website Building
Email Marketing & Automation
Analytics & Reporting
Influencer Marketing & Branding
Marketing Automation & AI Tools
Capstone Projects & Portfolio Building
Requirements
- Basic understanding of computer operations.
- No prior marketing experience required (Beginner to Advanced).
- A laptop with at least 8GB RAM.
- Stable internet connection for tools and live dashboards.
- Good communication and creativity skills (recommended).
Material Includes
- SEO, Google Ads & Social Media Project Files.
- Digital Marketing Cheat Sheets (SEO, Ads, Content, Analytics).
- Templates for landing pages, ad copies, reports, and content calendars.
- E-books on SEO, Copywriting, Google Ads & Content Strategy.
- Access to our exclusive Digital Marketing Community.
- Interview Preparation Toolkit: Ads questions, SEO questions, case studies.
- Live Tools Access: Google Ads, GA4 Demo Account, Search Console Demo.
- Portfolio Templates: Case studies for agencies & job applications.
₹200
₹600 Discount 83% off
Benefits Obtained :
- Webinar Link
- Training Evaluation Test
- Completion Certification
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