CRM (Customer Relationship Management)
Course Duration:50 Hours
What You Will Learn & Objectives
- Understand the core architecture and components of SAP S/4HANA CRM.
- Execute end-to-end lead-to-cash and service management processes.
- Learn to manage customer master data, sales, and service operations.
- Execute end-to-end lead-to-cash and service management processes.
- Integrate SAP CRM with SD, MM, and FI modules for seamless workflows.
- Analyze customer insights, KPIs, and performance reports using SAP Analytics.
About Course
The SAP S/4HANA Customer Relationship Management (CRM) course provides a complete understanding of managing customer-centric business processes across sales, service, and marketing.
This course enables learners to design and execute end-to-end CRM workflows — from lead generation and opportunity management to order fulfillment and after-sales service. You’ll also learn how to optimize customer engagement, loyalty, and experience through SAP’s integrated CRM tools.
It’s ideal for sales executives, marketing professionals, business analysts, and SAP functional consultants aiming to build expertise in customer lifecycle management and analytics using SAP S/4HANA.
Course Curriculum
Introduction to SAP CRM and S/4HANA Overview
Understand the CRM landscape, SAP architecture, and how CRM fits into enterprise processes.
Master Data and Customer Lifecycle Management
Sales and Opportunity Management
Marketing and Campaign Management
Service Management
Interaction Center and Partner Channel Management
Integration with Other Modules
Reporting and Analytics
Case Studies and Real-Time Scenarios
Best Practices and Troubleshooting
Requirements
- Suitable for sales, marketing, or service management professionals.
- Ideal for learners looking to specialize in customer engagement and business analytics.
- No prior SAP experience required; basic understanding of sales or marketing processes is helpful.
Material Includes
- Step-by-step CRM configuration handbook
- Real-time case studies and exercises
- Practical assignments and scenario-based training
- Recorded training sessions and Q&A support
- Completion certificate
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Benefits Obtained :
- Webinar Link
- Training Evaluation Test
- Completion Certification
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